Devout clothing rental subscription

How we developed MVP of a clothing rental subscription platform

MVP Development
The Devout
Retail & E-commerce

The Devout is an innovative UK clothing rental subscription platform. By providing a sustainable and convenient alternative to traditional ownership, The Devout enables customers to access an extensive collection of stylish garments for any occasion, from elegant evening gowns to trendy streetwear. With a seamless online platform, users can effortlessly browse and select from an array of high-quality clothing, keeping up with the latest trends while reducing waste and environmental impact.

Visit the website

clothing rental subscription case

Our Client’s Goals

In Autumn 2019, we were approached by The Devout with a request to develop a unique clothing rental subscription platform. They wanted to launch a monthly subscription service offering designer brands and vintage pieces. The task was concrete enough: we had to provide an end-to-end solution and come up with an MVP in six months. Once the team was formed, we immediately got to work.

Devout app

The main goals of the project were the following:

  • Perform a business analysis.
    It was necessary to thoroughly assess the project, analyze processes, and identify improvements to build an effective solution that aligns with business objectives.
  • Design a visual appearance of the platform.
    The client wished to create an intuitive and visually appealing user interface (UI) that enhances user experience, considering the layout, color scheme, and graphical elements while aligning with the brand and target audience.
  • Build both the Back-End and Front-End.
    It was necessary to develop the server-side logic, database management, and integration (Back-End) as well as implement the client-side interface and functionality (Front-End) to create a functional and cohesive platform.
  • Conduct testing activities.
    The client wanted to systematically verify and validate the platform’s functionality, performance, and usability through various testing methods to ensure its quality, identify and resolve issues, and provide a reliable and user-friendly experience.

1 year (6 months for MVP)


7 people

Devout desktop app
devout product list

Features Implemented:

  • Scalable Platform.
    It allows the seamless implementation of new features, effortless integration of third-party apps, and optimization of the order flow.
  • User-Friendly Admin Panel.
    Prioritizing smart time-to-market, we utilized Laravel to deliver an easy-to-use admin panel, empowering efficient website and order management for a seamless user experience.
  • Secure Billing Operations.
    To ensure convenience and security, we seamlessly implemented Stripe, providing a robust payment gateway that ensures hassle-free and secure billing operations.
  • Comprehensive Website Content.
    In addition to development, we took care of the finer details by providing static content for the website. This included meticulously crafted privacy policy and terms and conditions pages, enhancing transparency and user trust.

Technologies and Tools

Laravel Nova
Digital Ocean
Google Analytics


The first MVP was ready without any delays at the exact date The Devout planned. Next, within another 6 months of sprints, we were adding new features and making the platform more and more stable. The client received a robust solution, which is a perfect balance of performance reliability and neat design.

The client’s receptiveness to feedback and willingness to collaborate closely with our team fostered a productive working environment. Their prompt decision-making and ability to provide timely approvals greatly expedited the development process. This collaborative approach allowed us to address challenges swiftly and efficiently, resulting in a streamlined development cycle.

Aliaksandr Dzenisionak

Head of Growth at Solvd

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