How Solvd Supported the Fashion Rental Revolution in the UK
Industry
E-commerce
Platform
Web
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Company Profile
In Autumn 2019 we were approached with a request to develop a unique subscription platform for clothing rental. The UK-based startup “The Devout” intended to launch a monthly subscription service offering designer brands and vintage pieces. The task was concrete enough: we had to provide an end-to-end solution and come up with an MVP in six months. Once the team was formed, we immediately got to work. -
Project Goals
- Perform a business analysis- Design a visual appearance of the platform- Build both the backend and frontend- Conduct testing activities -
Business Need
Fill the fashion clothing rental niche in the UK
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Engagement Model
Outsourcing
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Duration
1 year (6 months for the MVP)
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Effort
7 people
Technologies Used
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PHP
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Laravel
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Stripe SDK
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Laravel Nova
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Jenkins
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Digital Ocean
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Docker
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ReactJS
Features Implemented
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Engineers developed a scalable platform available for seamless implementation of new features, third-party app integrations, and order flow optimization
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Prioritizing smart time-to- market, we used Laravel to deliver an easy-to-use admin panel for website and order management
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Along with development, we also provided static content for the website including privacy policy and terms and conditions pages
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Developed a user-friendly shopping cart, catalog, and private account system
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Implemented recommendation logic and a coupon system for an enhanced user experience
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Implemented Stripe for convenient and secured billing operations
Results
The first MVP was ready without any delays at the exact date The Devout planned. Next, within another 6 months of sprints, we were adding new features and making the platform more and more stable. The client received a robust solution, which is a perfect balance of performance reliability and neat design.
