How Solvd Supported the Fashion Rental Revolution in the UK

How Solvd Supported the Fashion Rental Revolution in the UK

About project





QA for ecommerce project

Company Profile

In Autumn 2019 we were approached with a request to develop a unique subscription platform for clothing rental. The UK-based startup “The Devout” intended to launch a monthly subscription service offering designer brands and vintage pieces. The task was concrete enough: we had to provide an end-to-end solution and come up with an MVP in six months. Once the team was formed, we immediately got to work.

Project Goals

  • Perform a business analysis
  • Design a visual appearance of the platform
  • Build both the backend and frontend
  • Conduct testing activities

Business Needs

Fill the fashion clothing rental niche in the UK

Project Details

  • Engagement Model


  • Duration

    1 year (6 months for the MVP)

  • Effort

    7 people

Technologies Used

  • PHP

  • Laravel

  • Stripe SDK

  • Laravel Nova

  • Jenkins

  • Digital Ocean

  • Docker

  • ReactJS

Features Implemented

  • Engineers developed a scalable platform available for seamless implementation of new features, third-party app integrations, and order flow optimization

  • Prioritizing smart time-to- market, we used Laravel to deliver an easy-to-use admin panel for website and order management

  • Along with development, we also provided static content for the website including privacy policy and terms and conditions pages

  • Developed a user-friendly shopping cart, catalog, and private account system

  • Implemented recommendation logic and a coupon system for an enhanced user experience

  • Implemented Stripe for convenient and secured billing operations


The first MVP was ready without any delays at the exact date The Devout planned. Next, within another 6 months of sprints, we were adding new features and making the platform more and more stable. The client received a robust solution, which is a perfect balance of performance reliability and neat design.

MVP service for ecommerce project

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