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Mobile App Development: What to Expect in 2022

The new year is around the corner, and it's time to see what trends and strategies in mobile application development are yet to come.

From the year 2020 and up until now, mobile adoption has surged. As App Annie predicts in 'The State of Mobile 2021' report, the mobile app development industry will be advancing vigorously in the next 3 years.

Are you ready to seize a great business opportunity of the coming year?

Learn what mobile app development will be like in 2022, how to capitalize on the mobile disruption of your business niche, how to make up the budget, and what trending app features to consider during your next mobile app development project.

Mobile app development 2022
By Katrine Spirina, Content Manager
December 30, 2021

Contents:

1. Mobile app development in 2022
2. The role of mobile apps by industry
  • Banking and finance
  • Fitness and health
  • Apps for business
  • Marketing and advertising
  • E-commerce
3. Making up your budget for mobile app development in 2022
4. Trending mobile app features to watch for in 2022
  • Apps for foldable devices
  • AI, AR, and ML
  • Chatbots
  • Integration with IoT devices and wearables
  • Mobile wallets
5. How to start your mobile app development project

Mobile App Development in 2022

The number of mobile app downloads has already surpassed 218 billion, and the number of hours users spend on these apps is closer to 3.5 trillion. That being said, $73 billion investors have poured into the mobile development industry seems natural.

The staggering stats are largely influenced by the pandemic restrictions. Being forced to stay at home, people find escape in various fitness, gaming, business, finance, and networking apps.

The demand for new apps and mobile games is growing by 7% from year to year. 2022 is a good year to start leveraging the capacity of mobile for your business to boost user acquisition and brand promotion via mobile apps.

The Role of Mobile Apps by Industry

As mobile usage habits have been accelerating lately, businesses revisit how they promote their products and services, interact with the audience, gain new clients, and strengthen customer loyalty.

Banking and Finance

By creating and launching apps and new features, financial organizations globally revamp the mobile banking experience, making complicated financial operations easy for clients and thus, attracting more users in this competitive niche.

Mobile amounts to 45% of the time spent in financial apps worldwide. Such apps are in high demand and impact the lion's share of all financial decisions. Among top-ranking apps in the AMER and EMEA are Robinhood, Yahoo Finance, Trading 212 Forex & Stocks Follow, Trade Republic, to name a few.

Apart from assistant apps, financial services consumers massively go for stock market apps to invest, trade, and monitor real-time trading stats successfully. Mobile wallets, credit and payment apps provide timely updates on data critical for acting wisely when it comes to money.

Fitness and Health

The pandemic has spurred the demand for fitness applications, COVID-19 tracking apps, and medical apps.

The consumer demand for wellness apps globally increased by 67 percent in 2020. In January 2021, the number of global installs of mobile fitness apps reached 16.20 million, which is 80 percent higher if compared to the previous year.

Likewise, the download of medical apps grew 50 percent YoY, given the sharp increase in the demand for COVID-monitoring and telehealth apps. 87 million US people were using a fitness or health app every month in 2020, and this tendency won't drop.

Apps for Business

Users spent 275% more time in business apps in the fourth quarter of 2020 compared to the previous year.

Business apps are the salvation for those who wish or need to work from home or work from anywhere in the world and collaborate with teams. In India, users spend 3 billion hours in business apps on Android phones. At Accenture, they believe that having in-office meetings every two weeks is the most productive approach to working.

Zoom and Google Meet face a record-breaking audience influx. These apps allow companies to provide flexible working opportunities and effectively manage remote teams in times of lockdown. Thus, mobile software development teams can have virtual gatherings to discuss hotfixes, releases, urgent mobile app issues, take part in professional conferences, and more.

Marketing and Advertising

Mobile ad placement booms with the increasing number of app installs and shows a 90% year-on-year growth. In 2022, consumers spent $240 billion on mobile advertising globally and $290 billion in 2021. This niche growth tendency will continue in the coming year.

You can employ SDK and social media insights to monetize your app and increase ROI via ad placement. Besides, you can collaborate with celebs as part of your successful marketing campaign. If strategized wisely, employing outside marketing resources like that may help you revamp user acquisition approaches and channels of interaction with your audience.

E-commerce

Consumers will make 95% of purchases online by 2040. Among the key goods and services they are going to buy are music, video games, various electronic devices, fashion items, fitness and wellness services, cars and other transportation means, and more.

Clientele needs concise and informative mobile apps that may persuade them to stay with a brand. 64% of them believe that brands should focus on the quality of customer experience if they wish to have them among loyal clients.

To keep up with your competitors, consider adding AI assistant, Search by photo, AR-based 'try-before-you-buy' option, or profound personalization options to your mobile e-commerce app.

Making up Your Budget for Mobile App Development in 2022

Before starting your budget planning, make sure you have clear and comprehensive app requirements ready to hand over to your mobile application development partner. Next, decide on whether a staff augmentation model will make a fit with your project or whether you need a dedicated team.

Mobile app development costs range as per region. By outsourcing mobile app development, you may save considerable sums. Besides, consider paid toolsets your development team may require and think if your mobile app will be hybrid, cross-platform, or native.

Don't forget about design costs, including UI/UX design, appealing visuals, branding, and UX writing. When taken together, those aspects are vital for creating an excellent customer experience that will make your app convert.

For instance, Solvd provided an iOS APP Startup with mobile app development services. The client tasked the Solvd team to build an app for iOS, ensure data customization and export features, and enable notification and chat functions. Additionally, the Solvd team managed the client's server. As you can learn from our Clutch.co profile, the project started in 2019 with costs ranging from $50,000 to $199,999, and the client continues cooperation with Solvd.

Finally, include the costs of quality assurance and mobile app support in your budget plan. 62% percent of consumers uninstall apps with unsatisfying user experience. But allocating 15% of your mobile app development budget on QA is enough to mitigate the risk of increased customer churn because of the app's poor quality.

You can check this infographic to delve into the importance of software quality management.

Trending Mobile App Features to Watch for in 2022

The set of features you need will vary depending on your industry, audience, business goals, and budget. Here are some most trending mobile app features for 2022.

  • Consider building apps for foldable devices. Industry giants like Samsung or Google highlight the importance of optimizing hundreds of Android apps for foldable screens. Keep new large screens in mind when designing your next mobile app in 2022.
  • Incorporate AI, AR, and ML features. Although the intelligent assistant, chatbots, smart search, and similar features are a magnet for users, remember to use them in such a way that will give your users real value. For example, a 'try-before-you-buy' option or AI-based financial assistant may be useful.
  • Use chatbots. More than a half of consumers increasingly prefer self-servicing and will be more comfortable speaking with a chatbot. By integrating a chatbot into your mobile app, you may improve the user experience your app provides.
  • Integrate with IoT devices and wearables. If you are a fitness or healthcare industry player, this feature is a must-have for your app. Wearable devices have become ubiquitous, and IoT systems get into more and more homes. This tendency won't come off in the foreseeable future.
  • Consider mobile wallets. If your organization provides financial and banking services, consumers may need a mobile wallet app to ease payments and give them critical financing information on time. Integrate your mobile wallet app with wearables like smartwatches that are popular for paying without using a credit card.

Apps supporting on-demand services. 42 percent of adults use mobile apps to access at least one service like healthcare, food and goods delivery, beauty, and travel, and more. Impacted immensely by the lockdowns, that trend will accelerate in 2022.

How You Can Get Started

Gartner's statistics show that 9,999 out of 10,000 mobile apps fail. What could you do to avoid failure?

To launch the development of your next mobile app, you need a reliable provider of mobile app development services with proven records of successful projects in the field.

When you hire a mobile app development team, focus on the team's flexibility and scalability as your project may grow into a long-term endeavor. You may also recruit several talented mobile app developers to join your existing team.

You have to go stage by stage: develop comprehensive project documentation, plan your budget, discuss UI/UX design with a professional consultant, and finish with the software quality management aspect that may come last but not least.

Solvd provides end-to-end mobile app development services. Our development teams may work exclusively for your business, considering your industry specifics, consumers of products or services you offer, and the best ways a mobile app can help you enhance your business.