To get into fitness web and mobile app development, start with choosing your app type. Users install fitness apps primarily to track daily activities, receive personal coaching or assistance with dieting and nutrition.
Next, you need to focus on monetization models and user features that will make your fitness app bring value. You will also need high-quality QA and testing for
your app. Monetization Models
Do you have ideas on how your fitness app will bring you profit?
Let's consider several ways to monetize it: Paid applications.
Users will have to purchase your app, and the price will depend on the type of application you offer, unique features, and exclusive content like workout plans or low-calorie recipes. Payments inside apps.
You may create a fitness app with built-in paid options, such as personal workout plans or other content worth purchasing. Besides, you can offer a Premium subscription and entice users to get an advanced set of features or other paid content and services. Sponsored ads.
Invite other businesses in the fitness niche to place ads within your app. For example, if you develop a mobile workout planner, manufacturers of sportswear, running shoes, and equipment may use your app for advertising their goods, while you will be charging a commission. Guest content.
Your fitness app may serve as a platform where fitness coaches and experts share valuable tips, guides, recommendations, and other valuable content with your audience.
Marketers and app developers cooperate to add unique features to fitness apps. Before employing some specific ideas for your app, look at a basic set of features that we recommend.
Informative user profiles. The work of fitness, nutrition, and sports apps largely depends on user data. Such apps are aimed to help users monitor their progress on the way to becoming stronger and healthier. Users need profiles designed to save and update their physical data. Activity tracker.
An app should allow connection to smartphones and wearables so that users can track their physical activity and access data collected by devices via APIs.
For one of the fitness industry clients, FitBod, Solvd engineers tested an app that tracks athletes' workout routines and gathers data
for FitBod. They had to simulate daily activity workout scenarios of real users, apart from passing test scripts. Geolocation.
If your app deals with walking, running, swimming, cycling, or similar activities, it should let users know the distance they've completed and inform them about their current location. Push notifications.
Reminders will motivate users to achieve their activity goals. Your app can notify users about their workout schedule and mealtime or remind them about the completed milestones. Social sharing option.
Users love to share their achievements across social networks. If your app provides that opportunity, users will tell the world about what they've completed with the help of the app. It is another way to reach your target audience on social media. AI and ML features.
Artificial intelligence and machine learning provide opportunities ranging from data analytics and data-driven personal trainers to pose estimation and smart clothes. Your app will gain an edge if you integrate some tending features.
Solvd tested and calibrated smart training apparel by Athos
that collects user data to visualize it on a fitness app for iPhone or other iOS devices and provide users with insights into how their muscles perform. The team has also created a fitness app for Apple Watch that increases battery efficiency by 60 percent due to its well-balanced performance and feature range. QA and Testing of Apps for Fitness
Based on the cases of Under Armour, Athos, MyFitnessPal, and others, Solvd team can tell you for sure that QA and testing of a solution are as important as embedding engaging user features.
If 15 percent of all app development costs are spent on software quality management, you may expect a dramatic increase in customer loyalty while reducing the churn. Check this infographic
for insights into the benefits of QA and testing from your project.
When quality assurance engineers test fitness apps, they focus on the following testing aspects:
- Metrics and data calculations should work correctly to enable accurate monitoring of running activities and weight changes as well as give personalized training recommendations.
- QA and testing teams need real-life user data for testing. Using mock data won't work for complicated fitness apps that involve plenty of modules and services.
- Fitness apps work on various platforms, including such wearable devices as activity trackers and smartwatches. Test engineers should consider all platform specifics and choose test sets accordingly.
- An app should pass through several test circles. Fitness apps for Android and iOS are widely available in the stores, and whatever issues may result in poor app ratings and customer churn.