Since AR is gaining traction due to the technology evolution and the pandemic outbreak, now may be the right time for you to integrate your e-commerce solutions with this emerging technology.
Embed Customer Retention Features About
70% of sales are sales to current clientele. Chances of brands to sell to new audiences account for only 5% or 20% at best.
The reason behind that is the keen customer interest to spend more on goods and services by familiar brands. They know the quality is up to par, and the seller brand is reliable. To attract new customers, brands might have to invest significant amounts of time and resources.
Customer retention is the absolute priority if you wish to increase revenues and unlock new opportunities for growth.
You need to identify effective customer retention tactics and tools that will work for your brand. Here are several components you may use to strengthen your strategy:
- Make offers at the checkout, which may help you improve an average order value
- Implement a subscription pop-up on your platform to capture emails
- Set up automated email notifications for customers who left before making a purchase
- Plan awards for ambassadors who might help you increase customer engagement and referral sales
- Create special offer pop-ups to offer more products
- Use Facebook targeting opportunities and Google Adwords
- Develop loyalty programs and bonuses to entice customers to return
- Create newsletter emails that notify about product updates and special offers
- Personalize email and offers to make a customer feel your brand cares about their particular needs
In addition, you can plan where cutting-edge technology will come into play. Read on for some great examples of how the best e-commerce platform for clothing uses the power of AI, AR, and predictive analytics.
Conversion-Friendly Shopping Experience When you have a valuable product idea and your MVP development is underway, you can begin planning the usability features needed for your e-commerce website construction.
Consumers want instant answers and an easy shopping journey. If your product is awkward to use,
53% of U.S adult consumers are likely to leave and go to a competitor's e-store. So, advanced, easy usability may help you gain an edge.
From
the case of The Devout, you can see that features such as a user-friendly shopping cart, handy catalog, and private account system are vital to streamlining the shopping experience.
Personalization is also critical:
80% of customers prefer a personalized approach by a brand. This way, they would feel a personal touch. To retain them, you may implement AI-based recommendation logic, a coupon system, and a secure billing solution like Stripe to offer an enhanced user experience.
The back-end and front-end specialists may help you decide on the necessary features and plan methods of implementation. Professional assistance will let you make your dream MVP come true.