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5 Tips on How to Create Business Websites That Convert

Does your website for business see thousands of visitors every day, but your sales are hardly advancing? Your website quality might be the problem.

Consumers need just 0.05 seconds to shape an opinion about your website, which will impact their decision: to buy or to leave. A business website should live up to high standards to convert one-time visitors.

Tips for websites that convert
By Katrine Spirina, Content Manager
September 14, 2021
How to start business websites that will meet high quality standards? Is your current website development services provider giving first-rate deliverables?

Read on about key attributes of a user-friendly and high-performing website that may help increase your conversion rate.

1. Check Your Website for UI Design Issues

"A study found that 94% of negative website feedback was design-related."
The first and the easiest step is checking a provider's portfolio in case some other projects look the same and are boring. At worst, you might be unlucky to stumble onto a website development provider who buys $50 themes and sells them to clients for $5000.

Once you've made sure that is not your case, you can move on to more complicated website development and design aspects, such as user interface (UI) and user experience (UX) design mistakes and SEO-related issues.

UI mistakes are extremely harmful to business websites since they affect customer churn and the level of trust.

Looking at the abundance of options, you may conclude that absolutely any business website design works. Even a one that seems awful may bring money to its owner.

Poor UI design works indeed if it matches the needs and expectations of the target audience. Using visual language that your audience considers acceptable and understandable has the largest impact on the conversion.

Let's say your potential customers are working in a creative industry. In that case, website design will be critical. If your clients sell machinery or, say, offer transportation services, an appealing business website might be less vital for them.

Some people don't care what the design is. They just wish to find what they need. But such consumers often look for a website that conveys trust. They will consider vendors running trustworthy websites.

In the majority of cases, customers have alternatives to choose from, and they are comparing available options to find the most favorable conditions and time-saving offerings. The impression a business website creates might be critical for the selection process.

All in all, instead of going for trending visual design features, you should first think over how to create a website for your business that will look credible.

2. Consolidate Efforts of UX and SEO Specialists

SEO and UX design often live their lives. When issues pop up, it's hard to find compromises. Web development agencies may sacrifice user convenience to make their product or solution comply with the standards of search algorithms.

A qualified designer should be able to combine adequate SEO requirements, business goals, and preferences of the target audience. As a result, a final website for a business will have great usability and be SEO-friendly.

There are common mistakes that may occur when SEO and design meet:

  • Neglecting SEO

  • Working separately from an SEO specialist

  • Doing only what an SEO specialist says, leaving aside a personal vision

  • Using sliders and other elements to hide text

  • Inserting meaningful text into discreet boxes
Other types of mistakes will depend on the specifics of a particular business website development case.

At the end of the day, SEO algorithms don't care about aesthetics and use statistics. So, a designer should receive recommendations from an SEO specialist before work begins.

3. Verify Website Compliance with SEO Rules

If your website is invisible to search engines, consumers won't learn about the services you offer. However, you don't need a web resource that will cater solely to machines and ignore common human sense.

No matter if it is a website for a small business or enterprise solution, it should balance SEO-friendly components and content your target audience will like. The use of site maps, alt tags to images, hashtags, and meta descriptions make websites visible.

There are valuable tools to measure website compliance with SEO requirements and analyze and improve written content, including important service offerings pages and a blog.

Below you may find just a handful of tools that can help you drive traffic and increase customer engagement:

  • HubSpot Website Grader

  • Ubersuggest

  • Google Analytics

  • SEMrush

  • Google Search Central: Google Search Console
The choice will depend on the website development cost, the number of sites you own, and what details you want to see in a website auditing report.

And one more tip: there are two types of SEO analysis. One helps build a website that Google will index well, and the other involves keyword analytics, content audit, and topic research. If you wish to succeed with both, hire a reputable website development company to build a website and an SEO specialist to resolve content-related challenges.

4. Make Your Web Solution Mobile-Friendly

"57% of internet users will not recommend a vendor with a poorly designed mobile web solution."
Modern business websites are multi-component and may involve interactive elements, data analysis, services, complex layout, or animation that complicates a website for mobile devices.

59% of the world's population prefer surfing the web via mobile devices. That means web solutions on mobile have to enable an excellent user experience and support business goals.

You might have heard about two types of web applications: responsive and progressive. While a responsive web app may look outdated, a progressive one supports push notification, dynamic content, and other side-of-the-art UI/UX design features. The latter is easier to adapt to mobile gadgets.

The easiest way to check the behavior and layout of your website is by turning to professional QA and testing specialists. They will audit the work of a current solution and test it given the different screens, sizes, and shapes of mobile gadgets, browsers, and versions they support.

Specific testing tools facilitate checking the overall performance of a web solution on mobile. You can learn more about tools for testing iOS web mobile solutions from one of our previous articles.

5. Verify Website Code Quality

Last but not least, you need to get through a website quality assurance stage. And you can't verify the code quality without a developer seeing this code.

QA specialists will draw up a website quality assurance checklist and run an entire site or separate pages through an auditing tool like Lighthouse. This tool provides testers with performance metrics that show the time customers have to wait before a web page is ready for interactions, track how well the content and layout are rendered, alert on interaction issues, estimate time for loading, and more.

Overall, the Lighthouse performance testing tool is a reliable assistant. It gives various scores for what a website does well and what requires fixing and provides guidelines to meet all performance criteria.

You may wish to read more about using Lighthouse for web performance testing and how the tool helps increase the conversion rate.

Finally, look at your business website and feel it. Compare it to other websites you like. Do you consider it to be a quality site? And do remember how much you are paying to a website development company: don't expect a cutting-edge solution to be cheap.