If your website is invisible to search engines, consumers won't learn about the services you offer. However, you don't need a web resource that will cater solely to machines and ignore common human sense.
No matter if it is a website for a small business or enterprise solution, it should balance SEO-friendly components and content your target audience will like. The use of site maps, alt tags to images, hashtags, and meta descriptions make websites visible.
There are valuable tools to measure website compliance with SEO requirements and analyze and improve written content, including important service offerings pages and a blog.
Below you may find just a handful of tools that can help you drive traffic
and increase customer engagement:
- HubSpot Website Grader
- Google Analytics
- Google Search Central: Google Search Console
The choice will depend on the website development cost, the number of sites you own, and what details you want to see in a website auditing report.
And one more tip: there are two types of SEO analysis. One helps build a website that Google will index well, and the other involves keyword analytics, content audit, and topic research. If you wish to succeed with both, hire a reputable website development company
to build a website and an SEO specialist to resolve content-related challenges.